Hasselblad

The Rolls Royce of cameras. It is often thought that Hasselblad is a German product but it is in fact Swedish.

The Apollo missions were given slightly Modified Hasselblads. They were given a much larger shutter button so that astronauts wearing large pressure suit gloves could capture an image.

The astronauts were given rudimentary instruction on how to use them and had little control. It is said that there are 12 Hasselblad bodies on the moon. They were left to ensure that the rocks from the moon could be carried home.

Anton Corbijn prefers to use a Leica and a Hasselblad using film rather than digital. "For a good picture I don't need all that information, striving towards perfection but not getting there is how I like to photograph". 

 

There was a Christies sale (Autumn 2011) of images taken with the Apollo mission Hasselblads. They were the original prints from the negatives that had come from the moon. Prices for these prints ranged from £200-£30,000 per print.

Hasselblad continue to make improvements to their equipment.

It continues to offer a Rolls Royce service to its customers and recently began an advertising campaign offering all Hasselblad registered users the chance to use their state of the art studio in London.

"I believe that if you buy a camera from us you should expect more than just a fantastic piece of equipment. These are difficult times for photographers. Costs are rising and work opportunities have seen a decline. The Hasselblad Studio gives professional photographers, serious amateurs and students a seriously viable, fully equipped studio option right in the middle of London, at highly discounted rates for registered Hasselblad users." 

Chris Russell-Fish Managing Director - Hasselblad UK Ltd.

Oh so there is a cost?

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